代际支持对老年人康养旅游消费行为的影响

借鉴家庭代际支持与积极心理学理论，探讨代际支持对老年人康养旅游消费行为的影响，并分析心理资本与城乡差异的作用机制。通过问卷回收湘西州183份老年人旅游消费行为数据。实证分析结果表明，家庭代际支持正向影响老年人康养旅游消费行为，心理资本在代际支持对康养旅游消费行为的影响中发挥部分中介作用，城乡差异在其中发挥负向调节作用。研究结论对于老年人康养旅游市场开发与营销具有重要指导意义。

The Influence of Intergenerational Support on the Elderly''s Consumption Behavior of Health and Wellness Tourism

Drawing on the theories of family intergenerational support and positive psychology, the specific mechanism of the impact of family intergenerational support on the elderly''s health and wellness tourism consumption behavior was explored by constructing a moderated mediation model, and introducing psychological capital as mediating variables. Through a questionnaire survey, 183 data on the tourism consumption behavior of the elderly in Xiangxi Prefecture, Hunan Province were collected. The empirical analysis results are as follows. Family intergenerational support positively affects the elderly''s health and wellness tourism consumption behavior. Psychological capital plays a partial mediating role in the process of intergenerational support affecting the elderly''s health and wellness tourism consumption behavior. The urban-rural differences play a moderating role in it. The research conclusion has important guiding significance for the development of elderly health and wellness tourism market.