长三角地区公众森林环境服务付费意识的调查

采用分层等距抽样技术,并利用SPSS软件对在长三角地区发放的旨在调查公众对森林环境服务付费意识的600份问卷(其中有效问卷551份)进行统计后获知:⑴公众对森林生态旅游服务收费的认可程度最高,其次是水文服务,而对生物多样性和固碳服务的支付意愿最低;⑵直接影响公众付费意识高低的因素包括:家庭收入、公众对自己从森林环境服务中受益程度的认识、公众对森林环境服务所具有的道德责任感等;⑶公众对森林环境服务重要性的认识、对森林环境服务收费的态度、森林环境服务的作用范围则间接地影响了其支付意愿的大小。因此要注重把森林环境服务保护的重要性与公众的切身利益相连,增强公众的受益感,加强环境伦理道德的建设以提高公众的支付意愿。

Public Payment Awareness for Forest Environmental Services in Yangtse River Delta Area

In order to get the knowledge about public payment awareness of forest environmental services(FES),this paper analyze about 600 questionnaires with SPSS,and the result is showed as the following:⑴Publics have different payment awareness to forest environmental services:the maximum is eco-tourism,then the watershed services,the minimum are biodiversity service and carbon sequestration;⑵Family income,perception of FES benefits and the moral responsibility effect participants' payment awareness effect participants' willingness to pay(WTP) directly and strongly;⑶The recognition of FES,attitude to FES payment and FES impact range effect indirectly.Finally,this paper gives two suggestions to improve public payment awareness:one is closed combination of the FES to public benefit;the other is to improve public moral responsibility for FES.