| 运城市国内旅游客源市场及营销策略分析 |
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| 引用本文： | 李小丽,张志刚. 运城市国内旅游客源市场及营销策略分析[J]. 国土与自然资源研究, 2012, 0(3): 83-86 |
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| 作者姓名： | 李小丽 张志刚 |
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| 作者单位： | 运城学院经济管理系,山西运城,044000 |
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| 基金项目： | 2009年山西省教育科学“十一五”规划课题 |
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| 摘 要： | 运城市旅游资源非常丰富,对其进行开发能促进地方旅游业的发展,而在开发过程中进行旅游市场分析显得尤为重要。运城市旅游客源市场分析包括客源市场构成分析、游客人口统计分析、游客需求特点分析、运城市游客的空间流动特征分析、游客对运城的满意度及评价分析等。市场营销策略有市场开发前期工作、市场开发的战略选择、促销的具体措施等综合运用各种营销策略。
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| 关 键 词： | 运城市 国内旅游 客源市场分析 营销策略 |
Analysis on the Domestic Tourist Market and Marketing Strategy of Yuncheng City |
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| Affiliation: | LI Xiao-li et al(School of Economic and Management,Yuncheng University,Yuncheng 044000,China) |
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| Abstract: | Tourism resources of Yuncheng City are very rich,development of tourist resources can promote local tourism,tourism market analysis is very important.Yuncheng city tourist market analysis includes: Tourist market composition analysis,Tourists Population statistics analysis,Tourist demand characteristic analysis,Tourists space flow characteristic analysis.Tourist satisfaction and assessment analysis,Marketing strategy includes: Preliminary work for market development,Strategic choice for market development,concrete measures for sales promotion etc. |
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| Keywords: | Yuncheng City Domestic tourism Tourist market analysis Marketing strategy |
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