报纸媒体如何应对“第四媒体”的挑战

今天的世界,由于信息技术的飞速发展,全球媒体通过网络（第四媒体）轻而易举地走向各个角落,作为传统的传播媒介－报纸对这一挑战惟一的选择就是上网,建设网络版。这样既可提高出版时效和工作效率,又可开阔编辑视野,加快新闻反应速度;也可丰富办报内容,加大报道深度,从而使报纸在新闻竞争中处于不败之地。

How the Medium of the Press Faces the Challenge of"the Fourth Medium" Crane City Evening Newspaper Office,Qiqihar,Heilongjiang

In tdoay's world,technology of information has developed at full speed.Global media are easy to enter all the corners by network(i.e. the fourth medium).As the traditional medium of dissemination,how does the newspaper face this kind of challenge?The only choice is to be on internet and construct the version of network.Thus,we can not only improve the period of effectiveness of publication,efficiency of work,broaden our outlook of edit and accelerate the speed of response to news,but also can help us enrich the content of newspaper and enlarge the depth of reports so that the newspaper can be in an invincible position