| 我国企业CI导入中存在的问题 |
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| 引用本文： | 骆勇忠.我国企业CI导入中存在的问题[J].嘉兴学院学报,2000(6). |
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| 作者姓名： | 骆勇忠 |
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| 作者单位： | 嘉兴学院!浙江嘉兴314001 |
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| 摘 要： | 80年代中后期 ,CI战略作为一种先进的经营思想和现代广告战略传入我国 ,并逐渐在我国掀起了 CI导入的热潮。但由于认识上的误区致使 CI导入中出现了种种问题
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| 关 键 词： | 企业 CI 导入 误区 |
Problems in Our Practice of the CI Strategy |
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| LUO Yong-Zhong.Problems in Our Practice of the CI Strategy[J].Journal of Jiaxing College,2000(6). |
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| Authors: | LUO Yong-Zhong |
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| Institution: | LUO Yong-Zhong |
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| Abstract: | In the second half of 1980s, the CI(corporation image) strategy was introduced into China as an advanced market operation concept and a modern advertising theory. It has gradually set off an upsurge of change in our operation ideology. The present paper, based on an analysis of the practice of this strategy in Chinese enterprises, discusses the problems arising from misunderstanding of CI. |
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| Keywords: | enterprises CI introduction misunderstanding |
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