文化人类学视野下的旅游线路设计——以广东五大旅行社为切入点

目前多数旅行社的产品线路雷同,大打价格战,往往演变成恶性削价竞争,市场秩序趋向混乱、无序。低价随之而来的是服务质量的下降、不合理收费、降低接待标准等现象。如何避免“同质化”现象,创新旅游线路,提高文化附加值,理顺市场秩序,是我国也是广东旅游业亟待解决的问题。对广东5家大旅行社进行了调查分析,从文化人类学角度探讨旅行社产品的设计,提出了较为具体、切实可行的策略。

Innovation of Tourism Lines From the Angle of Cultural Antropology

At present,tourism lines are the same to some degree in many travel services which result in bad effects such as decline in service quality and irrational charge.In order to avoid the phenomenon,we must innovate tourism lines,heighten cultural value and put market in order.The problem has to be settled urgently for China's tourism industry also for Guangdong Province's tourism industry.This paper analyzes this problem and gives some specific and practicable tactics.