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Developing language strategies for international companies: the contribution of translation studies |
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| Authors: | Maddy Janssens, Jos Lambert,Chris Steyaert |
| Affiliation: | aDepartment of Applied Economic Sciences, Organization Studies, Katholieke Universiteit Leuven, Naamsestraat 69, 3000 Leuven, Belgium;bDepartment of Linguistics, Katholieke Universiteit Leuven, Blijde Inkomstraat 21, 3000 Leuven, Belgium;cResearch Institute for Organizational Psychology, University of St. Gallen, Varnbüelstrasse 19, 9000 St. Gallen, Switzerland |
| Abstract: | |
| Keywords: | International communication Language strategy Translation |
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