韩国便利店业态演变趋势分析

通过对韩便利店在店铺数、销售额、顾客与经营者构成等方面的分析,本文认为韩便利店的快速发展与其经济发展水平的提高,以及成功输入美日成熟的便利店经营技术和模式有关。韩便利店在发展中呈现出明显的个性特征,根据店铺数与销售额等的演变轨迹,可以将韩便利店的发展划分为导入期、连锁构筑期、系统完善期、高速成长初期及高速成长期。

Analysis of the Development Trends of South Korean Convenience Stores

Based on analyzing the South Korean convenience store′s number,sales,customers,operators and so on,the paper gives the following conclusions: Firstly,the rapid development of South Korean convenience stores is related with the improving of level of economic development,mature operating technology and patterns importing American and Japanese convenience stores succefully;Secondly,it appears evident characteristics during the development of South Korean convenience stores;Thirdly,according to the evolution of the number of stores and sales,South Korean convenience store can be divided into five stages: introduction period,construction period,system conssumated period,early high-speed growth period and high-speed growth period.