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A survey of undergraduate marketing programs: An empirical analysis of knowledge areas and metaskills |
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| Authors: | David Finch John Nadeau Norm O'Reilly |
| Institution: | 1. Bissett School of Business, Mount Royal University, Calgary, Alberta, Canada;2. College of Business, Ohio University, Athens, Ohio, USA |
| Abstract: | |
| Keywords: | Curriculum knowledge marketing metaskills |