| 企业自主创新内在逻辑和竞争模式 |
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| 引用本文： | 张建宇.企业自主创新内在逻辑和竞争模式[J].中南财经政法大学学报,2010(2). |
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| 作者姓名： | 张建宇 |
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| 作者单位： | 天津财经大学,商学院,天津,300222 |
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| 基金项目： | 天津市科委规划资助项目"企业自主创新与自主品牌建设"，天津财经大学2009年度校科研发展基金启动项目"利基市场条件下企业自主创新模式选择" |
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| 摘 要： | 学术界对于企业创新的研究大多集中在技术创新层面上,无论是单纯技术推动的自主创新还是需求推动的自主创新都有其自身不足.创新资产和增值性资本是企业获取创新收益的重要途径,也是获取创新自主性的必要条件.持续竞争战略导向下的企业自主创新是企业未来的努力方向.企业需要的是系统创新能力,不仅要考虑到内部条件、外部市场,还要整体考虑到竞争对手的竞争态势.
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| 关 键 词： | 自主创新 创新收益 品牌管理 |
Internal Logic of Self-determine Innovation and Competition Model |
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| ZHANG Jianyu.Internal Logic of Self-determine Innovation and Competition Model[J].Journal of Zhongnan University of Finance and Economics,2010(2). |
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| Authors: | ZHANG Jianyu |
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| Institution: | ZHANG Jianyu(School of Business Administration,Tianjin University of Finance , Economics,Tianjin 300222,China) |
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| Abstract: | Most of researches on innovation issues in academic world are focusing on technological innovation.No matter technology-driven innovation or demand-driven innovation,they all have their own defects.For enterprises,equity of innovation and value-added capital are the important approach to acquire revenue of innovation and they are necessary condition of self-determine innovation.The future orientation of enterprises is self-determine innovation based on sustaining competitive strategy.What the enterprises ne... |
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| Keywords: | Self-determine Innovation Innovative Revenue Brand Management |
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