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The 2009 Nobel Prize in Economics to Oliver E. Williamson: Recognition of the Influence of Transaction Cost Economics on Business Research |
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| Authors: | Robert Dahlstrom Arne Nygaard |
| Affiliation: | a Von Allmen Center for Green Marketing, Bloomfield Professor of Marketing, 425-L B & E Building, Carol Martin Gatton College of Business and Economics, University of Kentucky, Lexington, KY 40506-0034, USA b BI Norwegian School of Management, Center for Advanced Research in Retailing, Department of Marketing, Nydalsveien 37, N-0442 Oslo, Norway |
| Abstract: | This article provides an introduction to the Journal of Retailing Special Issue dedicated to Oliver Williamson and transaction cost economics. The paper briefly outlines transaction cost economics contributions to marketing and related social sciences. |
| Keywords: | Business research Transaction cost economics Strategic management |
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