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Country-of-Origin Premiums for Retailers in International Trades: Evidence from eBay's International Markets
Authors:Ye Hu  Xin Wang
Affiliation:a C.T. Bauer College of Business, University of Houston, Houston, TX 77204, United States
b International Business School, Brandeis University, Waltham, MA 02454, United States
Abstract:Using real-world transaction prices in the Internet auction Web site eBay's U.S., U.K., and global markets, the authors study the price dispersion of homogeneous products related to the sellers’ country-of-origin. For both tangible and intangible products and services, sellers from the United States enjoy a price premium. This premium appears to stem from country-of-origin equity instead of trading risk or product quality. The findings of this research suggest potential profitable opportunities in international trade by employing the retailer's country-of-origin as an arbitrage tool.
Keywords:Price premium   Retailing   Country-of-origin   International trade
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