Sales Promotions: Practice,Regulation and Self-Regulation Around the World |
| |
Authors: | Jean J Boddewyn Monica Leardi |
| |
Institution: | Baruch College, City University of New York, USA |
| |
Abstract: | Sales promotions are on a growth curve in many countries. A recent IAA survey focused on their use, regulation and self-regulation in 36 countries. This paper defines the various types of sales promotions and analyses their advantages and disadvantages before reporting on the major findings of the IAA survey. |
| |
Keywords: | |
|
|