An Analysis of Complaints about Advertising |
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Authors: | R. W. Lawson |
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Affiliation: | University of Sheffield, UK |
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Abstract: | This paper investigates complaint behaviour with respect to advertising in the United Kingdom, and examines the responses of the main regulatory authority, the Advertising Standards Authority (ASA), towards those complaints. In view of the pressures upon advertising which are once more emanating from the EEC, the author's findings acquire a fresh relevance. |
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