Amount of Label Information Effects on Perceived Product Quality |
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Authors: | Kim R. Robertson Roger Marshall |
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Affiliation: | 1. Trinity University, Texas, USA;2. University of Auckland, New Zealand |
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Abstract: | This paper points out the need for advertisers to consider the amount of label/package ingredient information as a variable influencing consumer quality perceptions. Previous research results linking the amount of nutritional information presented on labels with quality perceptions are reviewed, and results of an exploratory study concentrating on non-nutritional ingredient information are presented. Tentative implications for advertisers and multinational marketers are drawn. |
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