|
|||||
|
|
Advertising and Alcohol: An Analysis of the Evidence Relating to Two Major Aspects of the Debate |
|
| Authors: | M. J. Waterson |
| Affiliation: | The Advertising Association, UK |
| Abstract: | Although there is much discussion over consumers' attitudes towards advertising, there has been little empirical research conducted on the topic in Canada. This study examines consumers' attitudes towards advertising in Canada. |
| Keywords: | |