Questionable Language in ‘Help Wanted’ Advertising: A Comparison of the Practices of Small and Large Newspapers |
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| Authors: | John P Kohl David B Stephens |
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| Institution: | 1. College of Business and Economics, University of Nevada, USA;2. College of Business Administration, Utah State University, USA |
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| Abstract: | For 25 years the US Congress and the courts have expanded employment protection for workers. Despite such actions ‘help wanted’ (i.e., situations vacant) advertisements in newspapers utilize phrases and words which are questionable or overtly discriminatory. Previous studies have analysed the type and rates of incidence of such advertisements in large metropolitan areas. The present study expands earlier research by contrasting the practices of small and large newspapers. Recommendations are made regarding actions to provide fairer employment practices. |
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