Choosing the right message for the right cause in social cause advertising: type of social cause message,perceived company–cause fit and the persuasiveness of communication 期刊界 All Journals 搜尽天下杂志传播学术成果专业期刊搜索期刊信息化学术搜索

Choosing the right message for the right cause in social cause advertising: type of social cause message,perceived company–cause fit and the persuasiveness of communication

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