Advertising and the Professions |
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| Authors: | Glen Riecken Ugur Yavas |
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| Institution: | 1. East Tennessee State University, USA;2. University of Petroleum and Minerals, Saudi Arabia |
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| Abstract: | Regulatory restrictions on advertising by professional groups have changed dramatically in recent years. Despite the waning of restrictions, tradition has prevented practitioners from embracing the use of advertising. This article reports results of a survey of 200 medical professionals' attitudes towards advertising. After discussing the implications of the findings, the authors suggest some future research directions. |
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