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A New Threat to the Freedom to Advertise
Authors:M. J. Waterson
Affiliation:The Advertising Association, UK
Abstract:The International Journal of Advertising regularly receives four times as much material as it has space to publish. The retiring editor explains the peer review and other selection procedures used to determine which articles will be accepted or rejected for publication, together with some guidelines to help intending authors improve the chances of getting their submissions accepted.
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