Children,Smoking and Advertising: The Evidence is There for Those Who Wish to See it (A Reply) |
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| Authors: | Gerard B Hastings Philip P Aitken Anne Marie MacKintosh |
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| Institution: | Centre for Social Marketing, University of Strathclyde. |
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| Abstract: | In a recent article in this journal, Colin McDonald (1993) criticized our research on cigarette advertising and children's smoking. This paper refutes each of his criticisms and shows that our research and that of others in this field provides a convincing argument that cigarette advertising does influence children's smoking. These arguments are now widely accepted, with the only prominent disagreement coming from those with most to lose—the tobacco industry. |
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| Keywords: | political advertising election advertising research agenda literature review |
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