Language and Marketing in Japan

One of the great harriers to foreign marketing success in Japan has been the limited number of foreigners who can communicate in Japanese. Knowledge of the relationship between marketing and written Japanese, spoken Japanese, linguistic pluralism and unspoken communication in Japan will show foreign marketers how language influences Japanese marketing in at least nine significant areas—the sales relationship, negotiation, correspondence, promotional materials, packaging, print advertising, radio and television advertising, and the naming of products.