战略联盟—中国企业入世后的核心策略

在我国加入WTO之后企业面临更多的机遇与挑战之际 ,研究企业战略联盟这种新的组织形式有着重大的意义。当今世界 ,战略联盟已成为使用最广泛的战略之一 ,它可以使来自不同联盟国家的企业共担风险、共享资源、获取知识、进入新市场。战略联盟包括股权合资企业 ,也包括生产、营销、分销、R&D的非股权协议。所以可以充分取长补短 ,不断地拓展和提高。

Strategic Alliance-the Core Strategy of Chinese Enterprises After Entering into the WTO

After China has entered into the WTO institution, enterprises are faced up with many chances and chhallenge,This situation makes the research on the new institution style of strategic alliance important. On the basis of relation of the implication of strategic alliance and the development of strategic alliance in our country, put forward the creation of strategic alliance. To do today, strategic alliance has become one of the most-used widely-used strategies. In the ally, enterprises from its menaters share risks, resources, infor mation and techonology, and enter new markets.