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The mediation of information technology on visitors’ experience at a cultural heritage site
Authors:So-Ra Kim  Seung Ho Youn  Seo-Ho Um
Institution:1. College of Tourism Science, Kyonggi University, Suwon, South Korea;2. Department of Tourism and Recreation, College of Tourism Science, Kyonggi University, Suwon, South Korea
Abstract:This study identifies perceptual differences between the experiences of using an interactive ubiquitous access tourism service (U-tourism service) at a cultural heritage site and on-site participation-driven services. An interactive U-tourism service, “Hwaseong Haenggung Histour”, a smart phone application, was developed and implemented for this study. The study found (a) visitors who experienced the U-tourism service showed higher recognition on such dimensions as education, novelty, entertainment and fellowships, regarded as important components of on-site experiences, than those who joined on-site participation-driven services and (b) young visitors who used the interactive U-tourism service recorded higher in the dimensions of both education and novelty than those who joined on-site participation-driven services and showed higher satisfaction. These findings provide strong justification for the introduction of U-tourism services, particularly for young visitors. This study contributes to the understanding of a fast-growing and influential electronic tool for cultural heritage sites.
Keywords:Ubiquitous access tourism service  experience dimension  cultural heritage tourism  South Korea
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