商业精神、商业潜规则与文学阐释——当代商业文学的价值冲突分析

商业文学所要追求的核心价值是什么？这种核心价值在现实世界中遭遇怎样的困境，由此给商业文学带来怎样的困境？本文以20世纪90年代以后的商业文学作为研究对象，认为当代中国商业文学应该倡导和传播现代商业精神，包括契约精神和企业家精神。但是，在转型期，当代中国的商业活动存在商业潜规则，读者也有了解商业潜规则的需要。为了追求市场收益，当代商业文学以商业潜规则作为卖点，大量传播商业潜规则，不利于建构现代商业精神。

Commercial Spirit, Hidden Rule and Literary Interpretation: Analysis of Value Conflict of Contemporary Commercial Literature

What is the key value of commercial literature？ Is there any value confliet between commercial literature theory and the real world？ Taking the commercial literature after the year of 1990 as the study object, the paper holds that, in the contemporary era, modern commercial spirit, including contract spirit and entrepreneur spirit should be advocated. However, there are lots of hidden rules in business activities in China which need to be known by readers. In order to pursue market profits, contemporary commercial literature highlights the hidden rules as the selling point, which is not beneficial to the modern commercial spirit construction.