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云南文化产业与旅游产业藕合发展研究
引用本文:朱海英. 云南文化产业与旅游产业藕合发展研究[J]. 湖南商学院学报, 2013, 20(1): 80-86
作者姓名:朱海英
作者单位:吉首大学商学院,湖南吉首,416000
基金项目:国家社科基金项目,湖南省教育厅科研资助项目,应用经济学湖南省重点学科建设成果,湖南省西部经济研究基地资助项目,湖南省自然与文化遗产研究基地成果
摘    要:文化与旅游业的耦合发展已经成为趋势。云南文化产业借旅游扩大知名度,旅游产业借文化提升品位,实现了文化产业与旅游产业的耦合发展。针对云南文化产业和旅游产业耦合发展面临的环境、机制、人才、创意和企业等难题,可通过改善环境质量、创新耦合机制及加大复合型人才培养等途径为产业耦合发展提供外部保障,同时通过强化产品开发和营销创意及提升耦合企业竞争力等途径为耦合发展提供内部动力。

关 键 词:文化产业  旅游业  耦合发展  云南

Research on the Coupling Development of Ethnic Culture Industry and Tourism Industry in Yunnan Province
ZHU Hai-ying. Research on the Coupling Development of Ethnic Culture Industry and Tourism Industry in Yunnan Province[J]. Journal of Hunan Business College, 2013, 20(1): 80-86
Authors:ZHU Hai-ying
Affiliation:ZHU Hai-ying(Jishou University,Jishou,Hunan 416000)
Abstract:The coupling development of culture industry and tourism industry has become a trend in minority region. Yunnan Province achieves coupling development between the cultural industry and the tourism industry though increasing popularity of culture industry by tourism and enhancing the level of tourism industry by culture. For the coupling development of culture industry and tourism industry, there are difficulties including environments, mechanisms, talents, creativity, enterprises and so on in Yunnan. The paper proposes to offer the external guarantee for industries' coupling development by improving environmental quality, innovating coupling mechanism and increasing the inter-disciplinary talents training and other means. In the mean time, the internal dynamics for industries' coupling development can be achieved by strengthening the creation in product development and marketing and enhancing the competitiveness of enterprises and so on.
Keywords:culture industry  tourism industry  coupling development  Yunnan Province
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