| 汕头城市旅游形象再设计 |
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| 引用本文： | 潘丽辉.汕头城市旅游形象再设计[J].广西商业高等专科学校学报,2010(2):55-59. |
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| 作者姓名： | 潘丽辉 |
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| 作者单位： | 汕头职业技术学院,广东汕头515078 |
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| 摘 要： | 城市旅游形象设计是一项复杂的系统工程,本文基于对汕头旅游资源特色和旅游客源市场特征的分析,借鉴CIS（city identity system）理论,从理念形象、视觉形象和行为形象三个方面对汕头城市旅游整体形象进行了再设计。
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| 关 键 词： | 城市旅游形象 汕头 CIS理论（city identity system） |
On Redesigning the City Tourist Image of Shantou City |
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| Pan Lihui.On Redesigning the City Tourist Image of Shantou City[J].Journal of Guangxi Commercial College,2010(2):55-59. |
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| Authors: | Pan Lihui |
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| Institution: | Pan Lihui (Shantou Polytechnic Shantou,Guangdong 515078) |
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| Abstract: | The tourist image for city is a complicated and systematic project.The paper analyzes tourist resources and visitors market in Shantou city,and discusses the redesigning of the tourist image for city in the perspective of the notion image,visual image and behavior image based on city identity system. |
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| Keywords: | tourist image for city shantou CIS（city identity system） |
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