| Abstract: | The paper presents a ‘bottom‐up approach’ for cultural tourism management, based on the development of an e‐participation website for an Italian city, where the stakeholders are placed at the centre of the decisional process. The analysis provides an indication on how to personalize and differentiate the cultural tourism offer according to the stakeholders’ perspectives and to specific territorial characteristics. Innovative techniques of stakeholders’ engagement are offered by information and communication technologies tools that can play a vital role in today's cultural destinations. However, the study shows that the Web is yet to be utilized as an effective tool in stakeholders’ participation processes. Copyright © 2011 John Wiley & Sons, Ltd. |
