| Abstract: | The purpose of this study is to explore any significant differences in residents' perception of the impacts before and after the 2008 Beijing Olympics. The findings of this study revealed that residents' perception of the positive impacts (community investment and improvement of city infrastructure) varied over two points in time, while two negative factors (inflation and tax increase) demonstrated little perceptual change. Residents had high expectations of the benefits that the Olympics would bring to the community, yet those expectations were not met. In fact, the problems caused by the Olympics were neither greater nor lesser than they expected. Copyright © 2012 John Wiley & Sons, Ltd. |
