Don't rest on your laurels: Reputational change and young technology-based ventures |
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| Authors: | A Rebecca Reuber Eileen Fischer |
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| Institution: | 1. Rotman School of Management, University of Toronto, 105 St. George St., Toronto, ON, Canada M5S 3E6;2. Schulich School of Business, York University, 4700 Keele St., Toronto, ON, Canada M3J 1P3 |
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| Abstract: | We combine resource-based theory and social cognition theory to investigate the factors both limiting and related to between-period reputational change of young firms in a dynamic technology-based industry. An analysis of computer graphics chipmakers during the period 1992–2003 provides evidence that operational signals are related to reputational change. Specifically, receiving a product award in the current period is associated with positive change and gaps in product announcements are associated with negative change. We find little support for our hypothesis that the reputations of older firms are less likely to change. |
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| Keywords: | Reputation Computer graphics Diagnosticity Resource-based Social cognition |
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