首页 | 本学科首页   官方微博 | 高级检索  
     检索      


Corporate Philanthropic Giving,Advertising Intensity,and Industry Competition Level
Authors:Ran Zhang  Jigao Zhu  Heng Yue  Chunyan Zhu
Institution:1.Guanghua School of Management,Peking University,Beijing,People’s Republic of China
Abstract:This article examines whether the likelihood and amount of firm charitable giving in response to catastrophic events are related to firm advertising intensity, and whether industry competition level moderates this relationship. Using data on Chinese firms’ philanthropic response to the 2008 Sichuan earthquake, we find that firm advertising intensity is positively associated with both the probability and the amount of corporate giving. The results also indicate that this positive advertising intensity-philanthropic giving relationship is stronger in competitive industries, and firms in competitive industries are more likely to donate. This study thus provides evidence suggesting that even in the wake of catastrophic events, corporate philanthropic giving is strategic.
Keywords:
本文献已被 SpringerLink 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号