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关于房地产中样板房设计的论述
引用本文:董洛明,刘清华. 关于房地产中样板房设计的论述[J]. 价值工程, 2010, 29(24): 98-99
作者姓名:董洛明  刘清华
作者单位:北京鲁能置业集团,北京,100059
摘    要:近年来,样板房设计几乎成为一个专门的领域。但是样板房不同于一个花瓶,不只是作为简单的展示,而是楼盘风格与文化的一种再现,透过样板房,能让购房者感受到一种良好的居家氛围,一种使人倍感舒适的生活方式。因此,好的设计师会把真实与想象空间二合为一,具体来讲就是运用和可以感觉到的光线与影像去表达设计意念,为了强化设计构思也常常使用新的材料、新技术,但主要着力点在于不断追寻新的创意,不断地挖掘楼盘本身的文化内涵。

关 键 词:样板房  特点  设计误区  理念

Discussion on Design Model House of Real Estate Industry
Dong Luoming,Liu Qinghua. Discussion on Design Model House of Real Estate Industry[J]. Value Engineering, 2010, 29(24): 98-99
Authors:Dong Luoming  Liu Qinghua
Affiliation:Dong Luoming; Liu Qinghua ( Beijing Luneng Real Estate Group, Beijing 100059, China )
Abstract:In recent years, the model room design almost becomes a specialized area. But the model room is different from a vase, not just as a simple demonstration, but the event of a reproduction of style and culture, through the model room, buyers can feel a good home environment, and a comfortable way of life. Therefore, a good designer will combine the reality and the imagination, specifically, that is to use the light which is sensate and the image to express design principle. To strengthen the design principle, new materials and new technology tend to be used, but focus is the continuous innovation and the continuous exploration of cultural connotation of real estate.
Keywords:model room  feature  design mistakes  idea
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