Report: EMCRA — The chemical division of EVAF

It is editorial policy to encourage officials, of the European Association for Industrial Marketing Research (EVAF), to write occasional articles on the activities of EVAF. In this article Mr. J. W. Vernon, Chairman (UK) of the European Chemical Marketing Research Association (ECMRA), has written a refreshingly frank “history”, and discussed the promising future plans, of the Chemical Division of EVAF.