| 市场营销软件模型设计与实现 |
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| 引用本文： | 蒋建平.市场营销软件模型设计与实现[J].企业技术开发,2006,25(8):100-103. |
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| 作者姓名： | 蒋建平 |
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| 作者单位： | 湖南金沙药业股份有限公司 湖南长沙410007 |
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| 摘 要： | 由于市场营销模式的变化与社会信息化相结合,市场营销必将步入信息化的进程,而且是构成ERP管理体系的重要环节。文章结合药品生产经营企业的产品销售与信息化的过程,描述了销售的业务流程到信息流程的转变,数据流图到软件模型的转变,E-R关联图到数据结构的转变,直至营销管理系统的实现。
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| 关 键 词： | 市场营销 软件模型 营销管理系统 |
| 文章编号： | 1006-8937（2006）08-0100-04 |
| 收稿时间： | 2006-04-29 |
| 修稿时间： | 2006年4月29日 |
Design and realization of the software model for marketing sales |
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| JIANG Jian-ping.Design and realization of the software model for marketing sales[J].Technological Development of Enterprise,2006,25(8):100-103. |
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| Authors: | JIANG Jian-ping |
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| Institution: | Hunan Jinsa Pharmaceutical CO., LTD, Changsha, Hunan 410007, China |
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| Abstract: | As the change of marketing mode combined with the information of society, marketing sales should enter into the process of information and becomes the key of ERP administrative system. This article describes the changes from the sale's business process into the information process, integrating the product sale and the process of information of one medicine production company, from the data flowcharting to software model, from the relating chart of E-R to data structure, and finally the realization of marketing management system. |
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| Keywords: | marketing software model marketing management system |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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