| 体验式旅游的革新战略 |
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| 引用本文： | 伍晓奕. 体验式旅游的革新战略[J]. 当代经济管理, 2005, 27(5): 104-105,113 |
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| 作者姓名： | 伍晓奕 |
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| 作者单位： | 中山大学,管理学院,广东,广州,510275 |
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| 摘 要： | 旅游市场面临着巨大的挑战与变革:许多旅游者不再满足于传统的大众旅游项目,希望从体验式旅游中获得更多舒畅而独特的感受。本文介绍在体验经济来临的背景下,体验式旅游的特点、它与传统旅游的区别,并为体验式旅游的开发提供建议。
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| 关 键 词： | 体验旅游 革新 |
| 文章编号： | 1673-0461（2005）05-0104-02 |
Innovation Strategies of Experience-based Tourism |
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| WU Xiao-yi. Innovation Strategies of Experience-based Tourism[J]. Contemporary Economic Management, 2005, 27(5): 104-105,113 |
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| Authors: | WU Xiao-yi |
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| Affiliation: | ZhongShan University, Guangzhou 510275, China |
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| Abstract: | Tourism is undergoing significant challenges: more and more tourists can't be satisfied by the mass tourism,they prefer to gain more pleasure and special experiences.This paper analyzes the characteristics of experience-based tourism and the differences from traditional tourism under the circumstances of the coming experience economy,and provides some advices for the development of experience-based tourism. |
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| Keywords: | experience-based tourism innovation |
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