零售业逆向物流研究

逆向物流作为物流学科内新兴的一个分支,为该学科注入了新的活力,也引起了国内很多专家、学者的研究兴趣。本文通过对逆向物流涵义的深入论述,探讨了逆向物流的基本范畴,然后分析了逆向物流对于零售企业的社会价值与企业价值,最后指出了零售企业应该通过建立稳固的供应链、运用现代化信息技术以及加强营销渠道管理进行逆向物流的运营,从而提高企业价值。

Study about Reverse Logistics of Retail Trade

As an emerging branch of logistics, Reverse Logistics has injected new vitality to the subject, and also attracted many domestic experts and scholars to study. The paper discusses the basic concept of Reverse Logistics through studying the meaning of the Reverse Logistics, and then the paper analyzes the social value and the business value of the Reverse Logistics, at last, the paper points out that retail trade enterprises should operate Reverse Logistics through building steady supply chain, using modern ...