| 浅谈提升黑龙江省乳品企业核心竞争力的途径 |
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| 引用本文： | 杨秀丽,姚艳.浅谈提升黑龙江省乳品企业核心竞争力的途径[J].商业研究,2009(1). |
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| 作者姓名： | 杨秀丽 姚艳 |
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| 作者单位： | 东北农业大学人文社会科学学院,黑龙江哈尔滨,150030 |
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| 基金项目： | 黑龙江省社会科学研究专项项目 |
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| 摘 要： | 企业核心竞争力是企业获取持续竞争优势的来源和基础。黑龙江省乳品企业欲在经济全球化大潮中立于不败之地,最有效也是最关键的一点即提升企业的核心竞争力。只有采取强化奶源基地建设、重视食品安全、树立良好的品牌信誉、加快技术创新促进新产品开发步伐、建立学习型组织创新企业文化、加强销售渠道管理建立完善的营销网点布局等一系列措施,才能在竞争中始终保持竞争优势,在日趋激烈的国际市场竞争中有所作为。
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| 关 键 词： | 核心竞争力 乳品企业 品牌信誉 企业文化 |
The Approaches to Improving the Core Competence of Heilongjiang Province Dairy Enterprises |
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| YANG Xiu-li,YAO Yan.The Approaches to Improving the Core Competence of Heilongjiang Province Dairy Enterprises[J].Commercial Research,2009(1). |
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| Authors: | YANG Xiu-li YAO Yan |
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| Institution: | YANG Xiu-li,YAO Yan(School of Humane Sciences,North Agricultural University,Harbin 150030,China) |
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| Abstract: | Core competence serves as the source and foundation of enterprise sustainable competitive advantages.In order to remain advantages in the increasingly tough market competition,along with trend of the economic globalization,Heilongjiang Province dairy enterprises should seek for the improvement of their core competence by taking such measures as follows: strengthening dairy base building,stressing food security,enhancing brand credibility,accelerating technical innovation and new product development,establis... |
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| Keywords: | core competence dairy enterprises brand credibility corporate culture |
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