| 浅谈企业差异化战略 |
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| 引用本文： | 官晴雯.浅谈企业差异化战略[J].价值工程,2005,24(1):90-91. |
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| 作者姓名： | 官晴雯 |
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| 作者单位： | 暨南大学管理学院企业管理系,广州,510632 |
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| 摘 要： | 随着中国加入WTO和经济全球化的发展，中国企业的生存环境发生了根本性的变化。要想在激烈的国际竞争中生存和发展。中国企业在坚持成本领先竞争战略的同时。更要重视差异化战略，提高自身的竞争能力，增强企业活力。
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| 关 键 词： | 竞争战略 差异化 核心竞争力 |
| 文章编号： | 1006-4311(2005)01-0090-02 |
An Elementary Analysis for Differentiating Strategy of Enterprise |
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| Guan Qingwen.An Elementary Analysis for Differentiating Strategy of Enterprise[J].Value Engineering,2005,24(1):90-91. |
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| Authors: | Guan Qingwen |
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| Abstract: | The existent evironment of Chinses enterprises has been change entirely,with China payty to WTO and development of economic globalization.But Chinese enterprises want to exist and to develop in violent competition of the whole world,that they must hold strategy of the cost to take the lead,and mind the strategy of differentiating,and raise own competitive power and enhance to activate power of enterprise. |
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| Keywords: | competitive strategy defferentiating core competitive power |
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