| 基于云模型的客户细分研究——以中国电信业为例 |
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| 引用本文： | 谭海宁,许娟娟.基于云模型的客户细分研究——以中国电信业为例[J].技术经济,2009,28(4):54-60. |
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| 作者姓名： | 谭海宁 许娟娟 |
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| 作者单位： | 1. 武汉大学,经济与管理学院,武汉,430072
2. 中山大学,管理学院,广州,510275 |
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| 摘 要： | 本文尝试探讨基于云模型的多维度客户细分方法,试图找到一种更好的识别客户需求、细分客户类型的应用办法,以为动态顾客关系管理提供依据。本文引用云模型来探究电信业的客户细分,重点从横向层面对客户进行了动态细分,并阐释了潜在价值对客户细分的作用。
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| 关 键 词： | 客户细分 云模型 动态模型 |
Study on Customer Segmentation Theory Based on Cloud Mode:A Case of Telecom Industry in China |
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| Tan Haining,Xu Juanjuan.Study on Customer Segmentation Theory Based on Cloud Mode:A Case of Telecom Industry in China[J].Technology Economics,2009,28(4):54-60. |
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| Authors: | Tan Haining Xu Juanjuan |
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| Institution: | 1.School of Economics and Management;Wuhan University;Wuhan 430072;China;2.School of Management;Zhongshan University;Guangzhou 510275;China |
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| Abstract: | This paper discusses multi-dimensional customer segmentation based on the cloud mode,and tries to find a better application by which customer's need and customer segmentation type can be identify in order to provide references for dynamic customer relationship management.And it studies the customer segmentation in telecom industry in China by the cloud mode,and explains the effect of potential consumer value on customer segmentation. |
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| Keywords: | customer segmentation cloud mode dynamic mode |
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