| 长尾理论在IPTV商业模式创新上的应用 |
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| 引用本文： | 陈力,童玮珂.长尾理论在IPTV商业模式创新上的应用[J].改革与战略,2009,25(12):89-91. |
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| 作者姓名： | 陈力 童玮珂 |
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| 作者单位： | 重庆邮电大学经济管理学院,重庆,400065 |
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| 摘 要： | 三网融合的典型业务IPTV蕴含着巨大的商业潜力，但是在市场运作方面受到了各方面因素的制约，发展缓慢。长尾理论作为一种新型的经济模式，被成功应用于网络经济领域。文章基于长尾理论的理论基础，对IPTV的商业模式进行了探索和创新。
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| 关 键 词： | 长尾理论 IPTV 商业模式 |
The Long-tail Theory Applied in IPTV Business Model Innovation |
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| Chen Li,Tong Weike.The Long-tail Theory Applied in IPTV Business Model Innovation[J].Reformation & Strategy,2009,25(12):89-91. |
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| Authors: | Chen Li Tong Weike |
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| Institution: | (Economic and Management Institute, Chongqing University of Posts and Telecommunications, Chongqing 400065) |
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| Abstract: | As a typical service of the convergence of the Three Networks, IPTV contains huge commercial potential, but due to receiving various aspects factor restriction in the market operation, develops slowly. The long-tail theory was successfully applied in the field of the network economy as a new economic type of economic model. Based on the long-tail theory＇s rationale, this paper carries on certain exploration and innovation to the IPTV business model. |
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| Keywords: | IPTV |
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