| 我国企业绿色营销过程研究 |
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| 引用本文： | 徐建中,张志军. 我国企业绿色营销过程研究[J]. 北方经贸, 2004, 0(2): 101-102,105 |
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| 作者姓名： | 徐建中 张志军 |
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| 作者单位： | 哈尔滨工程大学,经济管理学院,黑龙江,哈尔滨,150001 |
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| 摘 要： | 随着人类环保意识日益增强 ,绿色营销已成为 2 1世纪世界市场的主潮流 ,为适应国际绿色浪潮 ,应分析我国企业绿色营销的过程 ,采取有力措施 ,积极推进绿色营销。
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| 关 键 词： | 企业 绿色营销 绿色产品 |
| 文章编号： | 1005-913X(2004)02-0101-02 |
STUDY ON THE PROCESS OF GREEN MARKETING OF OUR ENTERPRISES |
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| XU Jian-zhong,ZHANGZhi-jun. STUDY ON THE PROCESS OF GREEN MARKETING OF OUR ENTERPRISES[J]. Northern Economy and Trade, 2004, 0(2): 101-102,105 |
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| Authors: | XU Jian-zhong ZHANGZhi-jun |
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| Abstract: | With the gradual realization of the importance of environmental protection ,green marketing has been the mainstream of the 2 1st century’s world market.In order to fit in with this green tide ,it is necessary to analyze the process of green marketing of our enterprises and to take strong and effective measures to promote it. |
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| Keywords: | enterprise green marketing green product |
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