| 湖北省农产品企业营销战略现状分析与对策 |
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| 引用本文： | 张翼,康国光,李艳军.湖北省农产品企业营销战略现状分析与对策[J].企业技术开发,2004,23(1):46-49. |
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| 作者姓名： | 张翼 康国光 李艳军 |
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| 作者单位： | 湖北舟山市发展计划委员会 武汉430070
(张翼)，华中农业大学继续教育学院 湖北武汉430070
(康国光)，华中农业大学文法学院 湖北武汉430070(李艳军) |
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| 基金项目： | 华中农业大学创业基金课题“农产品企业营销战略创新研究”子课题之一。 |
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| 摘 要： | 文章分析了湖北省农产品企业营销战略的现状,从营销战略理念、战略理念目标、营销策略、人才战略四个方面对湖北省农产品企业的营销战略创新进行了对策探讨。
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| 关 键 词： | 农产品 营销 营销战略 |
| 文章编号： | 1006-8937(2004)01-0046-04 |
An analysis of the present marketing strategy and a stydy on its measurements of the agricultural product enterprises in Hubei province |
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| ZHANG Yi,KANG Guo-guang,LI Yan-jun.An analysis of the present marketing strategy and a stydy on its measurements of the agricultural product enterprises in Hubei province[J].Technological Development of Enterprise,2004,23(1):46-49. |
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| Authors: | ZHANG Yi KANG Guo-guang LI Yan-jun |
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| Institution: | ZHANG Yi1,KANG Guo-guang2,LI Yan-jun3 |
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| Abstract: | This article analyzed the present condition of marketing strategy of agricultural product enterprises in Hubei province, on base of which then studied the measurements to create it from four aspects, such as marketing strategy principle, strategy principle target, marketing strategy, talented person's strategy. |
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| Keywords: | agricultural product marketing marketing strategy |
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