| 基于客户服务中心的铁路货运营销策略 |
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| 引用本文： | 王雪,刘超群. 基于客户服务中心的铁路货运营销策略[J]. 物流科技, 2014, 0(8): 143-145 |
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| 作者姓名： | 王雪 刘超群 |
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| 作者单位： | 陕西铁路工程职业技术学院,陕西渭南714099 |
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| 摘 要： | 我国铁路货运市场地位正面临其他运输方式带来的严峻挑战,因此制定卓有成效的营销策略势在必行。文章通过分析我国铁路货运营销现状及存在问题,以铁路货运改革为契机,提出了基于铁路客户服务中心的货运营销策略。
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| 关 键 词： | 客服中心 货运改革 铁路货运 营销策略 |
The Railway Freight Marketing Strategy Based on the Customer Service Center |
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| Abstract: | The dominance of railway freight market is now facing more and more challenges, while other modes of transportation develop rapidly. Therefore, formulating an effective marketing strategy is imperative. This paper proposes a new strategy, which marketing is based on customer service centers, through analyzing the current situation and existing problems of railway freight marketing. |
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| Keywords: | customer service center freight traffic reform railway freight marketing strategy |
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