| 浅析中国物流企业服务营销现状及策略 |
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| 引用本文： | 金美伶.浅析中国物流企业服务营销现状及策略[J].物流科技,2014(8):61-63. |
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| 作者姓名： | 金美伶 |
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| 作者单位： | 牡丹江医学院,黑龙江牡丹江157011 |
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| 摘 要： | 随着消费者对服务质量的重视,优质服务已成为企业打败其他竞争者,赢得消费者的制胜法宝。而我国物流行业虽然发展迅速,但受传统营销理念的影响较深,服务营销仍是现代物流企业待开发的一个新领域。
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| 关 键 词： | 物流企业 服务营销 策略 |
The Situation and Strategy of Chinese Logistics Enterprise＇s Service Marketing |
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| Abstract: | Because of consumers pay attention to the quality of service, quality service has become the key to attract consumers, and win the other. Although, China＇s logistics industry is developing rapidly, but, still influenced by the traditional marketing concept deeply, service marketing is a new field of modem logistics enterprises. |
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| Keywords: | logistics enterprises service marketing strategy |
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