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电子商务物流管理教学模式创新探讨
引用本文:肖冰果. 电子商务物流管理教学模式创新探讨[J]. 物流科技, 2014, 0(8): 57-58
作者姓名:肖冰果
作者单位:吉首大学旅游与管理工程学院,湖南张家界427000
基金项目:吉首大学新开课《电子商务物流管理》项目.
摘    要:随着电子商务的蓬勃发展,电子商务物流行业也发展迅猛。而目前电子商务物流管理的教学实践还远远赶不上行业的发展,也满足不了行业对于物流从业人员的需求。探求电子商务物流管理教学模式的创新、促进教学发展已经迫在眉睫。目前电子商务物流管理的教学水平参差不齐,重理论轻实践现象仍然较为严重,缺乏针对本门课程的有效教学模式。引起这种状况的原因主要是思想上不够重视、相关教学设备匮乏和缺乏校企合作渠道。其有效地解决措施包括借鉴国内外成功教学模式,创设有利的协同环境,从而构建多层多维的电子商务物流管理教学体系。

关 键 词:电子商务  物流管理  教学模式

The Teaching Mode Innovation of E-commerce Logistics Management Course
Abstract:With the rapid development of E-commerce, E- commerce logistics industry is developing rapidly. But the teaching practice of electronic business logistics management is can't keep up with the development of the industry, and can't satisfy the industry demand for logistics professionals. Explore innovative teaching model of E-commerce logistics management, promote the teaching development is imminent. The current status of E-commerce logistics management education is uneven level, the phenomenon of weight theory and light practice is still serious. The main cause of this situation is not enough emphasis on ideology, lackrelated teaching facilities and tack university-enterprise cooperation channel. Effective solution is learn from the success of measures to teaching model, and create favourable collaborative environment, and build multi-dimensional E-commerce logistics management teaching system.
Keywords:E-commerce  logistics management  teaching mode
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