基于信息共享的供应链双源渠道Stackelberg博弈分析

对于双源渠道供应链系统中零售商和制造商的信息共享问题,引入市场需求不确定信息作为信息共享的重要影响因素,利用Stackelberg主从对策,构建了四个考虑信息共享的双源渠道供应链Stackelberg博弈模型,分析了零售商和制造商在是否分享市场不确定信息和是否运用于商务活动的博弈过程。研究结果显示:零售商和制造商都会尽可能去获取市场需求不确定信息,并且制造商会把此信息充分运用到电子商务市场来提高自己以及供应链整体利益。

The Analysis of Stackelberg Game Models on Information Sharing in Supply Chain with Dual-channel

For the problem of information sharing in the system of dual-channel supply chain with a single manufacturer and a retailer, this paper introduce the uncertainty information of market demand as an important influence factor of informa- tion sharing and use the Stackelberg game model to establish 4 Stackelberg game models of supply chain with dual-channel considering the effect of information sharing, which analyzed the process of game of whether retailer and manufacturer share the uncertainty information of market demand and whether manufacturer use the information in the business ac- tivities. The results showed below： retailer and manufacturer will be as far as possible to obtain the uncertainty information of market demand and the manufacture will fully apply to ecommerce market to improve it profit and the overall profit of supply chain.