| 基于企业社会责任的营销思考 |
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| 引用本文： | 刘震伟. 基于企业社会责任的营销思考[J]. 上海市经济管理干部学院学报, 2009, 7(1): 39-46 |
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| 作者姓名： | 刘震伟 |
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| 作者单位： | 上海市经济管理干部学院,上海,200237 |
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| 基金项目： | 我院企业社会责任研究课题 |
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| 摘 要： | 企业在做核心业务决策时，以“社会责任”为市场细分依据来寻找“蓝海”市场，把所面临的社会问题与核心竞争力相联系时，企业社会责任就最大限度地体现出战略意义了，可使企业意识到两者之间的相互依存性。使“基于企业社会责任的营销”成为每个企业的内在要求十分重要，其中建立企业营销的社会责任机制是关键。
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| 关 键 词： | 社会责任 营销 方法 机制 |
Consideration on Marketing Based Corporate Social Responsibility |
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| LIU Zhen-wei. Consideration on Marketing Based Corporate Social Responsibility[J]. Journal of Shanghai Economic Management College, 2009, 7(1): 39-46 |
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| Authors: | LIU Zhen-wei |
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| Affiliation: | LIU Zhen-wei (Shanghai Economic Manage College, Shanghai 200237) |
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| Abstract: | Corporate social responsibility would reflect ultimately the strategic significance when core-competitiveness is connected with social issue by market segmentation based ＂blue ocean strategy＂. Building a mechanism of marketing based co,orate social responsibility is quite important. |
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| Keywords: | social responsibility marketing method mechanism |
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