智能化转型对家电企业财务绩效的影响研究——以四川长虹为例

以家电行业智能化转型的试点企业——四川长虹为例，基于财务数据从盈利、偿债、营运、发展、研发五个方面分析智能化转型对财务绩效的影响，发现其在转型中销售体系有缺陷、利润率增幅不明显、偿债风险较高、营收增长减缓等问题，提出在转型进程中建立智能化销售体系、不断优化转型资本结构、构建智能风控系统、加快核心业务发展等建议，以此促进家电企业高质量发展。

The Impact of Intelligent Transformation on the Financial Performance of Household Appliance Enterprises:A case study of Sichuan Changhong

Taking Sichuan Changhong as a pilot enterprise of intelligent transformation in the household appliance industry, based on financial data, the impact of intelligent transformation on financial performance was analyzed from five aspects, including profit, debt repayment, operation, development and research and development. It finds that there are defects in its sales system, low profit rate increase, high debt repayment risk and slowing down revenue growth during the transformation. In order to promote the high quality development of household appliance enterprises, it is suggested that intelligent sales system should be established in the process of transformation, capital structure should be continuously optimized, intelligent risk control system should be constructed and core business development should be accelerated.