The alignment of service architecture and organizational structure |
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| Authors: | Yang Liu Dan Zhou Ying Ying Baofeng Huo |
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| Affiliation: | 1. School of Business Administration, South China University of Technology, Guangzhou, People’s Republic of China;2. School of Management, Hangzhou Dianzi University, Hangzhou, People’s Republic of China;3. School of Business Administration, Zhejiang University of Finance &4. Economics, Hangzhou, People’s Republic of China;5. School of Management, Zhejiang University, Hangzhou, People’s Republic of China |
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| Abstract: | How does service modularity contribute to performance of service firms and how does organizational architecture facilitate these effects? We propose a new perspective that service modularity contributes to the service performance by increasing efficiency, broadening the service scope, and increasing the visibility of service to customers. Moreover, we bring forward the ambiguous relationship between organization integration and service modularity by holding that organization integration can influence the service modularization process so as to moderate the relationship between service modularity and performance. Our analysis of classic professional service firms (i.e. accounting firms, architecture firms, and law firms) in China, which is a typical emerging market, supports our theoretical framework. |
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| Keywords: | Service modularization organization integration service innovation emerging market |
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