Digital innovations,impacts on marketing,value chain and business models: An introduction |
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Authors: | Jean-Michel Sahut Léo-Paul Dana Michel Laroche |
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Institution: | 1. IDRAC Business School, France;2. Université de Montpellier, France;3. Concordia University, Canada |
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Abstract: | Digital innovations are changing business models and industries and, in today's world, effective mastery of digital innovations can be greatly advantageous, yet digital innovation literature suffers from major lacunae. We contribute to this literature by providing definitions and analysing specificities of this emerging research stream. We then discuss the impact of digital innovation on marketing, value chain, and business models, focusing on tensions and marketing challenges, the value chain, and the evolutions of business models. We conclude with suggestions for further research. |
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Keywords: | business models digital innovation marketing value chain modèles commerciaux innovations numérique marketing chaîne de valeur |
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